Logo and Identity Design

by | Dec 12, 2018

Design and branding

Logo and identity design

Design Rationale

A tulip was chosen as the inspiration for the design as tulips were one of the first philanthropic gifts given in the history of fundraising by the Dutch. The four petals of the flower each represent one of the four founding partners of the firm as well as overlapping droplets of water coming together as one to symbolize the way fundraising gathers individual donations nourish those in need. The droplet/petal motif is carried into the type where the serifs in the typeface have been modified to echo the curve at the bottom of the droplets.

 

Details

Logo and Identity Package

 

Client

The Creaddo Group

Design Rationale

A tulip was chosen as the inspiration for the design as tulips were one of the first philanthropic gifts given in the history of fundraising by the Dutch. The four petals of the flower each represent one of the four founding partners of the firm as well as overlapping droplets of water coming together as one to symbolize the way fundraising gathers individual donations nourish those in need. The droplet/petal motif is carried into the type where the serifs in the typeface have been modified to echo the curve at the bottom of the droplets.

 

Details

Logo and Identity Package

 

Client

Manitoba X-ray Clinic

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RRC Alumni Dinner

by | Dec 12, 2018

Event Design

Red river College Alumni Dinner

Tasked with creating a concept for Red River College’s Alumni Dinner the keywords family, community, history, sophisticated, elegant, the economy, and Manitoba were identified. From these words ‘Strenghtening Our Roots’ was selected as theme for the dinner.

The Winnipeg Elm

After researching possible imagery for the event the family tree was selected as a perfect symbol of family, history, the environment, and deep rooted/grounded strength. The elm (a symbol of Winnipeg)  was hand illustrated with pen and ink.

Printed Material

Complementing the old etching style of the elm and harkening back to old family history books and botanical documents the typeface replicates a classic engravers’ script. Colour is kept to a minimum with only the College’s trademarked red used to draw to eye and create visual focus. All documents where printed on a heavy linen paper to create a historical impression with the texture and weight.